You have lots of beautiful mockups and renderings of your design work, so why do you keep getting ghosted?
‍
When people tell me they're applying for jobs and never hear back, it’s often because they're showing images but not explaining their design decisions and giving context.

Your portfolio isn’t just a collection of projects, it's the main tool hiring teams have to decide whether you’re worth interviewing or not.

If recruiters, creative directors, HR teams, and anyone else who's hiring can't understand what you were responsible for in each of your projects, they won't see how you can fit into their teams.

Once you understand who your audience is and what they want to know (we break this down in the guide) then writing about your work becomes simple and your portfolio becomes much more effective.

This guide shows you exactly what to do to make your portfolio work for you. You already have the skills. You just need to communicate them the right way.

For many years I was on one side of the table, applying to design jobs, waiting to hear back. It was always a mystery when I wasn't contacted. I had the skills, I had the experience — so why didn't I get interviews?

It comes down to this:
‍
Hiring teams aren't just looking at your design skills, they want to know what you'll be like as a team member.

They're thinking things like: How do you manage your workload? How do you solve problems if your boss isn't available? Why do you think your design solutions are right? Are you familiar with processes like ours?

This guide helps you answer questions like this and understand the bigger picture of getting hired in design.

You're a designer building your career agency side or in-house and you want to communicate your value not just as a creative but as a teammate

You know you have the experience to reach the next level of your career, you just need to talk about the right things to land the job

Your portfolio is filled with projects that feel "small" and you don't know what to say

You do graphic design, UX design, branding, editorial, web design, social media design, or similar and you either include too much detail or not enough

You just want someone to tell you what to write and where so you can get your portfolio update over with!

✦ The Project Page Formula: the six key sections of a project page, what to include, and why it matters

✦ Writing templates you can copy, paste, and fill out with the facts about your work for each section of your project page

✦ How to frame your experience to showcase your value as a teammate, as well as a creative

✦ 13 pages of insights, context, and examples to make updating your portfolio a breeze