You need more than mockups

What to Write
in Your Design Portfolio

A comprehensive guide on how to write about your work, what to say, and how to say it in your own professional voice. Made by designers, for designers.
Get it for $12

Why your portfolio isn't getting you interviews

You have lots of beautiful mockups and renderings of your design work, so why do you keep getting ghosted?

When people tell me they're applying for jobs and never hear back, it’s often because they're showing images but not explaining their design decisions and giving context.

Your portfolio isn’t just a collection of projects, it's the main tool hiring teams have to decide whether you’re worth interviewing or not.

If recruiters, creative directors, HR teams, and anyone else who's hiring can't understand what you were responsible for in each of your projects, they won't see how you can fit into their teams.

Once you understand who your audience is and what they want to know (we break this down in the guide) then writing about your work becomes simple and your portfolio becomes much more effective.

This guide shows you exactly what to do to make your portfolio work for you. You already have the skills. You just need to communicate them the right way.
Get it for $24

I wrote this because I believe more transparency in the hiring process is good for everyone

Get to know what your audience is looking for

For many years I was on one side of the table, applying to design jobs, waiting to hear back. It was always a mystery when I wasn't contacted. I had the skills, I had the experience — so why didn't I get interviews?
Once I started joining hiring teams and interviewing candidates myself, I started to understand the other side's perspective and what my portfolio was missing.
It comes down to this:

Hiring teams aren't just looking at your design skills, they want to know what you'll be like as a team member.

They're thinking things like: How do you manage your workload? How do you solve problems if your boss isn't available? Why do you think your design solutions are right? Are you familiar with processes like ours?

This guide helps you answer questions like this and understand the bigger picture of getting hired in design.
Pro Tip
As you take on more senior roles, talking about your impact, responsibilities, and achievements becomes just as important as showing your work.

Inside you'll find...

✦ The Project Page Formula: the six key sections of a project page, what to include, and why it matters
✦ Writing templates you can copy, paste, and fill out with the facts about your work for each section of your project page
How to frame your experience to showcase your value as a teammate, as well as a creative
How to talk about and share results without needing campaign metrics, sales numbers, or KPIs
Everybody struggles with this one!
13 pages of insights, context, and examples to make updating your portfolio a breeze
Take a peek at what's inside ↓
Buy the guide for $24
Make your portfolio sing anywhere you host it
Ready to take your portfolio to the next level?
Building a career as a designer is difficult enough. With resources like this, we're trying to bring some transparency to the hiring process and make it easier for designers to grow their careers.
What to Write in Your Design Portfolio
$24
✓ The full Project Page Formula and how to use it
✓ What hiring teams are thinking when they look at your site
✓ Writing templates for each section of your project page
✓ Ways to talk about results without metrics and stats
✓ How to frame your skills and experience for hiring teams
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This guide is in PDF format. Once your purchase is complete you'll see a link to download.