You need more than mockups
Stop getting ghosted. Start getting interviews.
When you only have a few seconds to make a good impression, the way you write about your work is the difference between standing out or just being another application in the stack.
Trusted by 100+ designers and art directors
$25 CAD
This is why your portfolio isn't getting you interviews.
Your portfolio is full of beautiful projects demonstrating all your skills and experience. You've put real work into it and you know your skills are solid.
So why do you keep getting ghosted by hiring teams?
When people tell me they're applying for jobs and never hear back, it’s usually because they're showing their work and talking about their process, but they're not explaining their design decisions and how they got there.
If recruiters, creative directors, and hiring teams can't understand how you think, they won't see how you fit into their teams.
Once you learn how to write for hiring teams and include the info they're looking for, your portfolio will become much more effective.
So why do you keep getting ghosted by hiring teams?
When people tell me they're applying for jobs and never hear back, it’s usually because they're showing their work and talking about their process, but they're not explaining their design decisions and how they got there.
If recruiters, creative directors, and hiring teams can't understand how you think, they won't see how you fit into their teams.
Once you learn how to write for hiring teams and include the info they're looking for, your portfolio will become much more effective.
The best portfolios talk about project goals, responsibilities, & achievements at every career level, from student to senior.
I wrote this guide for designers and art directors from junior to senior.
After working for 15 years as a designer and art director and participating in dozens of interviews (from both sides of the table) I figured out what hiring teams are actually looking for when they see your portfolio.
I see so many talented creatives get stuck in their careers because they don't know how to talk about their experience and achievements in the right ways.
This is an easy fix, if you understand what hiring teams need to see.
I wrote this guide to share what I've learned throughout my career, and what I look for as someone on hiring teams. The lessons in this guide apply at every level, because presenting your work and marketing yourself is a career-long endeavor.
I see so many talented creatives get stuck in their careers because they don't know how to talk about their experience and achievements in the right ways.
This is an easy fix, if you understand what hiring teams need to see.
I wrote this guide to share what I've learned throughout my career, and what I look for as someone on hiring teams. The lessons in this guide apply at every level, because presenting your work and marketing yourself is a career-long endeavor.
This is for you if:
You know you're capable of great things as a creative but you can't figure out how to get other people to see that.
You keep getting conflicting advice on what kind of portfolio to build, what to include, and how to structure it.
Your portfolio is filled with really nice mockups but no words and you're not sure what you should say.
You're ready for the next level of your career but you're not sure how to prove it in your portfolio.
You wish there was a formula or system you could follow so updating your portfolio wasn't painful every time.
All of this changes once you know what hiring teams are actually looking for
Everything included to help you make the best portfolio you've ever had:
✦ The Project Page Formula: the six key sections of a project page, what to include, and why it matters
✦ Writing templates you can copy, paste, and fill out with the facts about your work for each section of your project page
✦ How to talk about and share results without needing campaign metrics, sales numbers, or KPIs
This one's tough but there ARE ways to do this!
✦ How to frame your experience strategically to showcase your value as a teammate as well as a creative
✦ Specific examples and context so you can see how this advice applies to your work
Make your portfolio sing anywhere you host it
You've done the hard work.
Let's make sure hiring teams can see it.
$25 CAD
What to Write in Your Design Portfolio
✓ The full Project Page Formula and how to use it
✓ What hiring teams are thinking when they look at your site
✓ Writing templates for each section of your project page
✓ Ways to talk about results without metrics and stats
✓ How to position your skills and experience for hiring teams
Get your copy now
This guide is in PDF format. Once your purchase is complete you'll see a link to download.
Trusted by 100+ designers and art directors
Submit a review ↗"I've never gotten such clear advice when it comes to portfolios. but I probably read to much reddit lol. I used this to update my website and I actually have a call with a recruiter next week! Even if I don't get the job this was for sure worth the price"
Adrian O
04/14/2026
"I wasn't sure this would work for me at a senior level, but the way the writing templates are designed helped me talk about my experience as a design leader as well as the work we made. I made some changes to make it better for me personally but this was helpful."
Rachel M
02/08/2026
"The fill in the blank writing templates are super helpful. The different examples really helped me understand how to use them for my projects. I'm actually sort of excited to start job hunting now!"
anna
02/27/2025
"So helpful and honestly so glad I found this. I get what I have to do now. I’ve been putting off updating my portfolio forever but this is motivating me to finish it!"
Sarah
12/9/2025
"I've been a designer for 20 years. I didn't think I was going to learn some new stuff but I did. Really impressed with this. Thanks. -D"
Dave R
03/11/2026
"I thought this would only work for brand designers. I do ux and it helped me write my case studies but I think it could explain showing results better but it's still pretty helpful."
Shihab
01/28/2026
"The clear structure is exactly what I've been missing + the project page formula makes so much sense. I’m not done updating yet but it’s already helped alot"
Sharon Li
12/12/2025
"The templates are SO smart and easy to follow! I’ve read a lot of portfolio advice but this was the first time it clicked. THANK you!"
Jenny Huang
12/9/2025
