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Branding for Beso by Patria

Flirtatious, fiery, and full of flavour, Beso by Patria brings a modern Spanish experience to Toronto’s King West. Rooted in sensuality and bold contrast, the brand captures the tension before a kiss with a mirrored heart icon. Custom letterforms reflect the guests: the refined ‘B’, intimate joined ‘e’ and ‘s’, and playful tilted ‘o’. A brand crafted to feel timeless, magnetic, and alive—just like the nights that unfold within.

Posted
June 2025
Branding for Beso by Patria
Project By
Karolina Loboda
Creative Director & Brand Designer
Karolina Loboda
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